25 jan World Park: promoting NYC Central Park using technology
Geplaatst op 17:51h
in destinatie marketing, destinatiemarketing, destination marketing, interactive media, mobile, New York City, NYC Central Park, QR codes, social media, technology, world park
0 Reactie's
This is not a new campaign, but still you may not have seen it before.
New York City Central Park thought of a way to attract a younger and more ‘wired’ audience. With the ‘WorldPark’ campaign, they changed the park into an interactive board game. With traditional, social and interactive media all directing visitors to the mobile site and Facebook page, unlocking the Park as an outdoor mobile museum. Mobile technology was used to motivate and engage with people. More information via theworldpark.com
Geen reactie's